Not long ago, social engagement alone was effective in building trust. Like all new and shiny things, social media became ubiquitous. To build trust, brands had to go above and beyond to earn customer loyalty. That is where content strategy came in.

The concept of content strategy is not new. In fact, it has been used for as long as I remember. However, content strategy paired with social media became a force to be reckoned with because there are so many new mediums to share content.

However, content alone is not enough. You need to be found by those who matter. That’s where SEO comes in. In other words, “search engine optimization.” Find more information here. It’s written by top marketing strategist, Tofurious.